Tag Archives: Volkswagen

Volkswagen Taos

Overview

If you look at the current SUV line-up of Volkswagen USA, you will have the new Taos as the newest and the most compact member, the next-in-line would be the Tiguan being one of the ideals of the compact SUV, then there is the eight-seater Atlas which we reviewed recently and lastly the sportier Atlas Cross Sport. Now VW ladders up from 16 percent in 2016 to a staggering 64 percent in global sales which might be the appropriate reason for updating the line-up. The new 2022 Volkswagen Taos is the new entry-level SUV that offers the core VW styling at a lower price, good performance via a 1.5-liter turbocharged inline-four engine, better handling capabilities than most of its rivals, and most importantly, a good cabin experience with great seating comfort. So that’s it for the Taos? Well, we didn’t even start about the complete suite of driver aids which even includes adaptive cruise control, lane-keeping assist, and even blindspot monitoring. But, it faces tough competition from the likes of Kia Seltos, Hyundai Kona, and the most popular Mazda CX-30. Will the 2022 Volkswagen Taos outrun the competition? How good is it actually? Should you consider Volkswagen’s entry-level crossover?

Trims and Features

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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The 2022 Volkswagen Taos has been launched in three trim levels: S, SE, and SEL. All three trims get powered by a 1.5-liter turbocharged inline-four engine while the FWD variants sport an eight-speed automatic transmission. The AWD trims are blessed with a seven-speed DSG or in simple words, dual-clutch automatic transmission. The latter variants also get an updated rear suspension to elevate handling dynamics. That said, here is a detailed trims and features list to help you choose the right one.

S.

Price: $22,995.

  • LED headlights.
  • Roof rails.
  • 17-inch alloys.
  • 8.0-inch Virtual Cockpit.
  • Cloth upholstery.
  • 6.5-inch touchscreen infotainment display.
  • WiFi integration with Volkswagen Car-Net.
  • Android Auto and Apple CarPlay wired connectivity.
  • Four-speaker audio system.
  • 60/40 split-folding rear seats.

IQ. DRIVE package.


Price: +$995.

  • Active blindspot monitoring.
  • Forward collision warning.
  • Rear cross-traffic alert.
  • Adaptive cruise control.
  • Lane-keeping assist.
  • Emergency assistance.

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
- image 1039008

SE.


Price: $27,245.

  • Heated rearview side mirrors.
  • Keyless entry.
  • 18-inch alloys.
  • Remote ignition.
  • 10-way power-adjustable driver seat with power lumbar support.
  • Heated front seats.
  • Faux-leather upholstery with cloth inserts.
  • Six-speaker audio unit.
  • 8-inch touchscreen infotainment display.
  • Wireless Android Auto and Apple CarPlay connectivity.
  • SiriusXM.
  • Wireless charging pad.
  • Active blindspot monitoring.
  • Rear cross-traffic alert.
  • Forward collision.

IQ. Drive package is optional for the SE excluding the above features.

SEL.

Price: $31,490.

  • Illuminated grille bar.
  • Adaptive headlights.
  • Blacked-out 18-inch alloys.
  • Automatic high beams.
  • Rain-sensing automatic wipers.
  • Dual-zone automatic climate control.
  • LED ambient interior lighting.
  • Leather upholstery.
  • Heated steering wheel.
  • 10.3-inch Virtual Cockpit.
  • Rear parking sensors.
  • 8-speaker Beats premium audio unit.
  • Navigation system.
  • Ventilated front seats. (Available only with the SEL AWD)
  • 19-inch alloys. (Available only with the SEL AWD)
  • IQ. Drive package unlocked.

Exterior: Just a Tiguan but compact

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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Well, we are not completely thrilled by the Taos’ design philosophy because it looks similar to the other thriving VW SUVs like the Tiguan and the Atlas. So there is the typical VW front fascia with LED headlights as standard, which makes it look bold along with the X-shaped upper and lower intake grille which appears in glossy black color. Here too the Taos gets visual enhancements if you choose the top-tier SEL trims: an LED light strip runs across the grille, which we have seen before and we like it more with the latest Mk8 Golf. All three trims get fake side vents, which are of no use but give the overall look a bump. We should complement the Taos’ rugged looks which, in our perspective, can get more attention while the others are focusing on the sportier SUV design. All of that is evident when you get to the front and rear bumpers, the side plastic claddings over the wheel arches, and decent-ish ground clearance. The rear gets similar design treatments as you would from VW with horizontal LED taillights with a fairly big VW logo at the center, a roof spoiler at the top, and a single exhaust tailpipe which you won’t see coming out. From the sides, you will be amazed how compact the Taos is and that will be the only differentiating factor of the crossover from its bigger and more expensive brothers. There are just two wheel sizes available: 17 and 18-inch while the SEL gets a black treatment to its 18-inch alloys.

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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The new Taos is built on the MQB platform and for that matter, it is quite compact. But if you see the competition, the Taos, surprisingly, is slightly longer in length at 175.8 inches, even wider at 72.5 inches while matching the height with Seltos at 64.4 inches. Surprisingly, the ground clearance is the lowest in the segment with just 6.4 inches but that would not be a deal-breaker if you stick to the tarmac. The wheelbase is the longest at 105.9 inches in the segment. The dimensions of the Taos are just the ideals for a compact crossover but said that the most compact among the competition would be the Kona while the CX-30 and Seltos are pretty much the same with an inch give or take. In terms of the overall curb weight, the Taos seems to be on the heavier side with 3,175 pounds, sliding quickly under the CX-30 while the Kona and Seltos are just under 3,000 pounds.

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior Dimensions
Model 2022 Volkswagen Taos
Curb Weight  3,175 lbs.
Length 175.8 in. 
Width  72.5 in. 
Height 64.4 in. 
Ground Clearance  6.4 in. 
Wheelbase  105.9 in. 

Interior: Comfortable and spacious, straight-up business

2022 Volkswagen Taos Interior
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2022 Volkswagen Taos Interior
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While we are glad that the longer wheelbase has granted a better rear passenger seat spaciousness and all that, we are quite happy with the interior design where things didn’t get rough while cutting corners. We mean, of course, there are blocks of hard plastics but they are laid out in the typical VW way and it gets better when you pay extra for the upper trims. The dashboard trim, for example, will differ within the base S and the top-tier SEL with the latter having more air vents and a leatherette trim on the lower part along with the door panels. What remains unmatched in the segment is the default eight-inch Virtual Cockpit which gets upgraded to a ten-inch one with the SEL. The steering wheel is a flat-bottomed one found in other current Volkswagen cars but only the base trim cancels out on leatherette-wrapping and the SEL gets a heated steering wheel. While the interior features like dual-zone automatic climate control, leather upholstery, and heated front seats come default with the SEL, the SE gets leatherette/cloth upholstery, remote ignition, and a ten-way power-adjustable driver seat. The base S gets basic air conditioning, smaller infotainment and driver information displays, and cloth upholstery as standard – your typical base-model Volkswagen.

2022 Volkswagen Taos Interior
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2022 Volkswagen Taos Interior
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Enough of feature talks, let’s dive into a detailed overview regarding the cabin comfort and this is where the new Taos shines. Not demeaning the other competitors though, but if you compare, the Taos and the Seltos would be the best fit if you want overall comfort.Let’s start with the standard cloth seats and in our short time examining the crossover, we did notice that the cushioning is just like it should be out of an SUV. The cloth seats, though aren’t the best, are really comfortable and you can stick with the base trim if you want to make the Taos a daily commuter. Otherwise, a few thousand dollars would buy you either faux or genuine leather depending on what you choose. As for the spaciousness, the Taos has 40.7 inches of front headroom and 40.1 inches of front legroom. We would quote it as pretty standard if not less in the segment. But what is truly appreciated is the rear-seat headroom of 39.8 inches and legroom of 37.9 inches. You can take the Kona, CX-30, or the Seltos, which have an adequately spacious front row but all of them, except for the Seltos, have a cramped up rear legroom which might hinder taller passengers to experience comfortable long drives. With the Taos, your family and even friends will be more than happy. Speaking of happiness, the default boot space is set at 27.9 cubic feet which is the biggest in the taken competition and will reduce to 24.9 cubic feet with the optional AWD. The latter numbers are still better than the standard Mazda and Hyundai, to be precise.

2022 Volkswagen Taos Interior
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2022 Volkswagen Taos Interior
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For a quick rundown, here are the full interior features for your reference.

  • Dual-zone automatic climate control.
  • Leatherette-wrapped and heated steering wheel.
  • Leather upholstery.
  • 10-way power-adjustable driver seat.
  • 10.3-inch multi-information display.
  • Heated front seats.
  • Ventilated front seats. (AWD variants only)
2022 Volkswagen Taos Interior Dimensions
Model 2022 Volkswagen Taos
Seating Capacity 5
Front Row (Headroom/Shoulder Room/Leg Room, in inches) 40.7/56.5/40.1
Second Row (Headroom/Shoulder Room/Leg Room, in inches) 39.8/55.2/37.9
Cargo Capacity  27.9 cu.ft. 

2022 Volkswagen Taos Interior
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2022 Volkswagen Taos Interior
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The infotainment system consists of the usual suspects which include a 6.5-inch touchscreen display with wired Android Auto and Apple CarPlay integration along with WiFi connectivity and connected services. The system-wide MIB3 integration is very refined but is a bit sophisticated like the other German infotainment systems. Going up the trim levels will unlock features like an eight-inch touchscreen display, LED ambient lighting, wireless Android Auto and Apple CarPlay connectivity, a satellite radio, and a navigation system. A few of the important ones are listed below:

  • 8-speaker Beats premium audio system.
  • Bluetooth connectivity.
  • Ambient interior lighting.
  • SiriusXM.
  • Volkswagen Car-Net.

Performance and Handling: Couldn’t be better at this price point

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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With the new Taos, you would get much better performance if compared to the naturally aspirated mess created by the competition, as standard. It is a new 1.5-liter turbocharged engine which is a slightly bored-out version of the Jetta’s base 1.4-liter engine. It produces 158 horsepower and 184 pound-feet of maximum torque while driving the front wheels as standard. The engine gets mated to an eight-speed auto by default but for your spirited heart, VW packs a seven-speed DCT with the optional AWD. And since it is a turbocharged engine, the torque kicks in as early as 1,750 revs, reviving a great city driving experience. But, the Taos is not the best either, because it does not have a powerful alternative engine to make the lineup more exciting like the 1.6-liter turbo-powered Seltos, a massively powerful 2.0-liter engine found with the Kona and the 2.5-liter engine with up to 310 pound-feet ratings found with the CX-30. So might not be able to get athletic with the Taos but the engine would be a great sync of adequate power and good fuel economy.

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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In our short time with the new Taos, we couldn’t get it for acceleration tests but Car and Driver did and they recorded a pretty good 7.4 seconds for the 0-60 and about 15.8 seconds for the standing quarter-mile. Is it any better? Absolutely. Not a single competitor has a faster take-off time than the Taos. The Seltos is the slowest among the group with 10.3 seconds, then comes the Kona with 9.2 seconds, and lastly the CX-30 with 8.4 seconds. We were talking about the 0-60 miles per hour timings, just to be clear. As for the driving impressions, the Taos is a gentleman. It acts as it should be. Not a lot of crossovers in this range will make you feel energetic except for the Kona N but will cost you a lot more than the AWD-equipped Taos. We must add to the statement that the seven-speed DCT is not the fastest and it kind of reacts harshly when accelerating hard. The DCT variants get driving modes like Normal, Eco, Sport, and Individual. The sportier Taos with DSG and All-Motion also sports a better suspension compared to the standard ones and that will unlock the handling prowess. There’s a center limited-slip diff and Volkswagen’s intelligent drive tech divides the required power to the front and rear axle to keep you moving even if you are caught up in a bad or snowy road.

2022 Volkswagen Taos Performance Stats
Model 2022 Volkswagen Taos
Engine Type 1.5-liter turbocharged inline-4
Drive Type FWD/AWD
Transmission 8-speed shiftable automatic/ 7-speed DCT
Power  158 hp @ 5,500 RPM
Torque  184 lb-ft @ 1,750 RPM
0-60 (mph)  7.4 seconds
Quarter-mile 15.8 seconds
Top Speed 125 mph (est.)

Fuel Economy

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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The front-wheel-driven Taos should be the one to go for if you wish to enjoy a lower fuel cost. However, the competition is not far behind but more on that later. The smallest VW SUV has been rated 28 miles per gallon in the city, a massive 36 miles per gallon on the highway, and a combined figure of 31 miles per gallon. Now, if you compare the numbers to the likes of the Seltos and Kona, the Taos’ city mileage is a little inferior to a mile or two. But the highway mileage is quite impressive with a lead of two to three miles from the leading competition. However, if you get the AWD Taos, then the mileage will come down to 25/32/28 for city/highway/combined. As for the gas tank size, VW has packed a reasonably sized 13.2-gallon gas tank which can deliver up to 475 miles on the highways.

Model 2022 Volkswagen Taos
MPG (City) 28
MPG (Highway) 36
MPG (Combined) 31
Tank Capacity (Gallons) 13.2
Range (City, Highway, Combined) 369.6/475.2/409.2

How safe is the 2022 Volkswagen Taos?

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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If you want to get your hands on the full suite of driver aids, then you have to choose the IQ. Drive, which is a $995 additional add-on available for the S and SE and is standard on the top SEL trim. The IQ. Drive will unlock features like forward collision mitigation, adaptive cruise control, lane-keeping assist, rear cross-traffic alert, active blindspot monitoring, and emergency assistance. We recommend you to not miss this opportunity and if you want an all-round protection with the availability of a semi-autonomous driving experience then the package is a must-have. The Taos is a relatively new crossover that has not received any federal ratings for crash tests from the NHTSA. The IIHS, however, rates the same with the “Good” in the roof strength category and both “Good” and “Marginal” in the headlights category. We will let you know if there are more tests conducted by these agencies. Here are a few standard safety features found with the Taos.

  • Auto delay off headlamps.
  • ABS.
  • Dusk-sensing headlights.
  • Dual front side-mounted airbags.
  • Front and rear head airbags.
  • Post-collision safety system.
  • Stability control.
  • Tire pressure monitoring.
  • Emergency braking assist.

Should you buy the 2022 Volkswagen Taos?

2022 Volkswagen Taos Exterior
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2022 Volkswagen Taos Exterior
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We mean, why not? For the asking price of $22,995, you are getting a spirited yet economical 1.5-liter engine, adequate power on offer, a well-designed cabin with the Virtual Cockpit as standard, optional IQ. Drive and lastly a comfy rear row. All of these features are quite important and VW delivered them well but the competition is not something you should laugh at. The Kona gets a lane-keeping assist, lane-departure warning, automated emergency braking, and driver attention warning, all of these as standard. The Seltos on the other hand is a great crossover with ample space on offer but comes at a cheaper price tag than the Taos. The only nitpick we would like to discuss and that might be a dealbreaker for a lot of people would be the lack of a few important driver assistance features as standard.

FAQ.

Is the Volkswagen Taos new?

Yes, the Taos is an all-new crossover by the German automobile conglomerate, Volkswagen AG.

At what price does the Volkswagen Taos start?

You can get the new Taos at $22,995 without the destination charges. However, the top-tier SEL is priced at about $31,490.

How powerful is the 2022 Volkswagen Taos?

The 1.5-liter turbocharged inline-four engine powered Taos puts out 158 horsepower and 184 pound-feet of torque while driving either the front wheels or all four wheels.

How efficient is the Volkswagen Taos?

The front-wheel driven Taos gets an EPA rating of 28/36/31 for city/highway/combined and these figures drop down to 25/32/28 if you choose the 4-Motion system.

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Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races

What Brings The Heat To The Race?

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
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Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027158

The Subaru WRX STI wagon is tuned by Racedynamix. It features a 2.0-liter, EJ207 STI engine that makes 500 horses. The mods on this build include an SC46 turbo, a five-speed Pfitzner Performance gearbox that powers all four wheels, and a Syvecs S6 ECU with anti-lag, launch control, flat-foot shifting, and rolling launch. It rides on semi-slick tires on all four corners.

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027157

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027157

The Volkswagen Golf R Estate is powered by a 2.0-liter, four-cylinder turbocharged engine. Power is sent to all four wheels via a seven-speed dual-clutch automatic gearbox. The mods on it include a Venom 500 turbo, an Autotech high-pressure fuel pump, a Revo low-pressure fuel pump, and a Wagner intercooler. It is riding on Michelin PS4S tires.

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027161

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027161

The Subaru weighs 1,150 kilos (2,535 pounds), giving it a power-to-weight ratio of 434 BHP/ton. The Volkswagen has a stripped interior, but still weighs 1,500 kilos (3,307 pounds) – significantly more than the Scooby. This gives it a power-to-weight ratio of 333 BHP/ton.

0-60 mph

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027150

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027150

0-60 mph: Winner – Volkswagen

The Subaru took just 3.168 seconds to touch the mark, but the VW was even quicker. It sprinted from 0 to 60 mph in 2.974 seconds

The first round was the 0-60 mph individual test. Here, the Subaru took just 3.168 seconds to touch the mark. The Volkswagen, on the other hand, was quicker. It took just 2.974 seconds to touch 60 mph from a standstill. Well, thank the dual-clutch auto gearbox and the all-wheel-drive system.

Winner: Volkswagen Golf R Estate

Quarter-Mile Run

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027153

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027153

Quarter-Mile Run: Winner – Subaru

The Scooby ran the distance in 11.382 seconds at 125.66 mph. The German was almost as quick, taking 11.507 seconds at 122.49 mph to complete the distance

The Scooby went first and ran the quarter-mile in 11.382 seconds with a trap speed of 125.66 mph. The Volkswagen Golf R Estate was a tad bit slow, but still fairly impressive. It took 11.507 seconds at 122.49 mph to complete the quarter-mile distance.

Winner: Subaru WRX STI

Quarter-Mile Races

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027151

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027151

Seeing how closely matched both the wagons were in their respective quarter-mile runs, the race was going to be exciting. The Subaru was quicker off the line in the first race and managed to keep the lead till the very end. It looked like it would be a mighty close race, perhaps one of the cars beating the other by the nose, but it wasn’t. The WRX STI wagon beat it by at least three car lengths.

Winner: Subaru WRX STI

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027147

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027147

The driver of the Golf R Estate, Yuri, wanted to give it another shot. So, they raced again to see if the German wagon would get a better and smoother start off the line. As it turns out, it did! The Golf R Estate sped off the line, leaving the WRX STI in the dust. The latter was able to get quite close by the end, but not enough to win. With the way the Subaru was going, the result could’ve been different had this been a half-mile race. But, the Japanese hit a snag and that could’ve been the reason for the result.

Winner: Volkswagen Golf R Estate

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027146

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027146

The next two races belonged to the VW. In one of these, the Subaru hit a hurdle, but the next one was as close as it could get, which the German eventually won again

After fixing it up, they raced for the third time, and this was the closest race of them all. The wagons were neck-and-neck halfway, but then the Volkswagen edged slightly forward. In the end, it won by barely a car length.

Winner: Volkswagen Golf R Estate

Roll Race

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027149

Watch Two Tuned Performance Wagons Go For The Kill In Epic Series Of Races
- image 1027149

The rolling race was up next. The Subaru had a better kickdown here and got the lead as soon as they touched the starting line. The Volkswagen couldn’t catch it and eventually lost the race. There was just one roll race, and it belonged to the WRX STI wagon.

Winner: Subaru WRX STI

Watch this epic race below and share your thoughts with us in the comments section.


Rare Rides: The 1979 Renha Formigão, Rear-engine and Beetle Adjacent

Not long ago, Rare Rides featured the Gurgel XEF, a Brazilian microcar of luxurious intent that was styled like a contemporary Mercedes-Benz, and based on a Volkswagen. Today’s Rare Ride is a very different Brazilian take on the same basic bones.

Say hello to the Renha Formigão.

Renha was short for Renha Indústria e Comércio de Veículos, which in English meant Renha Industry and Commerce of Vehicles. Founded in Rio de Janeiro, the company was the creation of Paulo Sérgio Renha. Renha was a powerboat racing enthusiast and held a speed record in the Atlantic for a crossing from Santos to Rio de Janeiro.

Renha previously designed some buggies and cars for other Brazilian firms and decided to found his own car company in 1977. The firm’s original product was a trike with a Volkswagen engine. The initial iteration of the trike faced legislative hurdles, as it occupied a vehicle class not yet recognized by the Brazilian government. Renha revised the trike after its initial debut and added more power and different bodywork, and was able to get it past legalization. It was sold as a kit or a complete bike.

The next year Renha had more ambitious ideas and launched the Formigão. The very small pickup truck body was attached directly to a Volkswagen Beetle chassis. It used a 1.6-liter gas/ethanol engine. Renha created his own body but made no mechanical changes underneath.

Said body was designed in fiberglass, focused on utility, and was shaped mostly by a ruler. Renha got some headlamps from a Fiat 127 to complete the square look. The pickup bed could hold up to 1,433 pounds, and its size capacity was about 25 cubic feet.

The bed capacity was not as utilitarian as one would hope, however. Volkswagen would not supply the flat design 1.6 from its second-generation Bus to outside companies, so Renha had to make do with the Beetle’s engine in its truck. As a result, there was a pronounced rectangular elevation in the bed.

Inside, buyers found three-point seatbelts and rode along with the spare tire and battery that resided behind the seats. A luxury trim was also available which offered upgraded alloy wheels, leather seats that reclined, and a useful tachometer.

Formigão remained in production for a short while, as in 1980 Paulo Renha moved on to a newly founded company called Emis and produced his trike there. Formigão was reborn in 1986 as the Coyote, after the company obtained rights from Renha. By that time, Mr. Renha had moved back into his real passion – boats – and started a ship-building firm.

Today’s Rare Ride is a 1979 Formigão from near the conclusion of initial production. With alloy wheels, it’s most likely the upscale luxury model. From the photos, it seems the engine bump issue in the bed was fixed by a later owner, or by Renha later in production. This tiny truck is yours for $14,000.

[Images: Renha]

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SEC Investigating VW Due to the “Voltswagen” Stunt

Voltswagen

The “Voltswagen” April Fool’s Day prank has led to an investigation by the SEC.

What started out as a “humorous” advertising and marketing ploy could land German automaker Volkswagen in serious trouble with the federal government.

The Securities and Exchange Commission (SEC) is apparently looking into VW’s “Voltswagen” marketing stunt to determine if it hurt company stock prices and may have broken any U.S. securities laws, according to German news outlet Der Spiegel.

The incident in question dates back to March 29. As a sort of early April Fool’s Day prank (and marketing ploy), VW “accidentally” released a rough draft of a press release declaring the company was going to change its name to “Voltswagen” as part of a larger effort to promote its ever-growing line-up of electric vehicles (EVs).

This action was picked up by the worldwide automotive press and on March 30 VW issued an official press release to several news outlets, including the Associated Press, confirming the leaked statement from the day before.

This action resulted in VW’s stock price going up. At one point it was 12.5% above its price before the whole incident.

SEC looking at jump in stock price

VW of America President Scott Keogh took responsibility for the poorly received April Fools’ prank that wasn’t on April 1.

This is what caught the attention of the SEC, taking what many considered a fairly unfunny publicity ruse to a possible federal offense.

After the April Fool’s stunt failed in the eyes of the media and the public, VW issued a press statement saying the releases were actually part of a larger tradition in which companies often issue prank statements.

This one just meant to also focus the world’s attention on VW’s growing EV portfolio.

But public statements that affect stock prices usually don’t get an “April Fools” immunity. An SEC investigation could result in charges against the company.

Several news organizations, including The New York Times and Reuters, have asked for a comment from VW. So far, the company has declined to issue one.

Just one of many VW legal scandals

This is not the first time VW has gotten into trouble for the way it conducts its business.

Oh those wacky Germans!! As quickly as it got here, VW took it away: Voltswagen is the company that never was.

In October 2015, as Volkswagen struggled to deal with its diesel emissions scandal, new data raised questions about whether the automaker properly reported death and injury claims to U.S. regulators during the past decade.

A study by the financial advisory firm Stout Risius Ross Inc., found that Volkswagen of America reported nine times fewer deaths and injuries than the average of the 11 largest automakers operating in the U.S. market. Significantly, VW reported less than half as many incidents as either Fiat Chrysler or Honda, both of which have been fined for underreporting their own death and injury data.

Back in September 2015, the EPA accused the German maker of using a so-called “defeat devices,” software designed to fool government emissions tests, on a variety of luxury models from the Audi and Porsche brands. The feds charged VW took steps to cover up excess emissions on 482,000 vehicles sold in the U.S. during a 7-year period.

The end result was VW paying billions of dollars in fines to various governments around the world. The company also faced numerous consumer lawsuits that further cost the company money.

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Volts, er, Volkswagen’s April Fool’s Day Prank a Jolt to the System

Oh those wacky Germans!! As quickly as it got here, VW took it away: Voltswagen is the company that never was.

A lesson for wannabe pranksters: if you’re planning an April Fool’s Day joke, stick to April 1st.

That lesson apparently got lost in translation over at Voltswagen, er, Volkswagen headquarters when the company intentionally leaked an “internal document” on March 29 indicating it was planning to change its name as a way to highlight a dramatic, mega-billion-dollar shift to battery-electric vehicles.

Like so many others, automotive PR departments have often found ways to tweak the media on April 1 and the closer a supposed story hews to reality the better the joke — though news veterans have learned to tread cautiously with everything they see that day. VW’s gag, it seems, gained credibility because of the timing, even though it would have generated major skepticism had it come out two days later.

But “There will be no renaming of Volkswagen of America,” the company now says after receiving numerous angry calls from those fooled by the supposed name change — including, we will admit, TheDetroitBureau.com.

Good one, guys … good one

Volkswagen of America chief Scott Keogh, left, and VW AG CEO Herbert Diess share a laugh, knowing what was going to be unleashed on the U.S. media.

As readers will note, we did question whether this was part of a short-term marketing campaign, rather than a real, permanent name change. After all, other companies have taken similar steps. IHOP in 2018 announced it was becoming IHOB, a short-lived switch, it turned out, to promote the fact it offered more than just pancakes for breakfast.

Indeed, the stunt was intended to highlight the launch of the Voltswagen, er, Volkswagen ID.4, the carmaker’s first long-range battery-electric vehicle targeting the U.S. market. It began rolling into American showrooms this month.

“The alleged renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all,” said a statement from VW released the day after the rouse, 36 hours before April Fool’s Day.

The right amount of credibility for a fake release

The thread of credibility was, in fact, there for at least a short-term use of the name Voltswagen. The German company is going all-in on electrification, committing to spend more than $80 billion to bring at least 50 all-electric models to market by mid-decade. Its high-line Bentley brand will only sell battery-electric vehicles by 2030 and while the flagship VW brand hasn’t committed to going completely BEV, global CEO Herbert Diess has strongly hinted that is in the works.

VW ID.4 driving

Volkswagen has designated $86 billion to bring more than 50 EVs to market in the next few years, including the ID.4.

“We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car,” said the fake VW release, purportedly quoting Scott Keogh, president and CEO of Volkswagen of America.

VW already did adopt a new name for its electric vehicles. They are being grouped together under the ID banner. An all-electric hatchback, the ID.3, went on sale in Europe last year. Other models are coming, including the ID.Buzz, a modern, battery-powered take on the legendary VW Microbus.

Volkswagen isn’t alone, one rival German automaker marketing its BEVs through the new Mercedes-EQ marque, another opting to call its electric models BMW i. And Hyundai just launched a new battery-car sub-brand called Ioniq.

VW’s reaching out to promote its electrification efforts shouldn’t be surprising. The automaker’s global CEO Herbert Diess declared a goal of becoming the world’s leading EV manufacturer, his goal to “overtake” today’s top seller, Tesla.

Whether the Voltswagen stunt will short-circuit the launch of the ID.4 isn’t certain. But wary journalists are likely to be far less willing to get charged up the next time a VW press release arrives.


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These Automakers Now Plan an All-Electric Future

The debate about whether or not automakers will shift to electric vehicles has seemingly changed to when the change will occur.

The age of the internal combustion engine is coming to a close — or so you might think considering the latest headlines.

A growing number of countries and regions have laid out plans to ban gas and diesel engines, Great Britain recently moving its ban up to 2030. California wants to ban internal combustion engine sales by 2035.

While automakers have traditional resisted regulatory requirements, the industry is actually taking the lead, in many cases. At least 10 have laid out plans to fully electrify their product lines. Some, including General Motors, intend to switch to 100% zero-emission vehicles — which can include battery-electric, as well as hydrogen fuel-cell vehicles. Others plan a mix of BEVs and hybrids.

Here’s a look at where things stand today — though you can expect to see even more news in the next year or two, other manufacturers hinting they may follow.

General Motors

The GMC HUMMER EV is designed to be an off-road beast, with all-new features developed to conquer virtually any obstacle or terrain.

The world’s fifth-largest automaker by sales — demoted one spot after the recent formation of Stellantis — is the largest manufacturer laying out plans to go 100% battery electric. The company has been accelerating plans and now expects to have 30 BEVs in global showrooms by 2025, while banning ICE power entirely a decade later. The rollout is just gaining momentum but the Hong Guang Mini EV GM is building with Chinese partners Wuling and SAIC is now the world’s best-selling BEV. Significantly, the flagship Cadillac brand will be first to go 100% electric by 2030, officials revealed.

Volkswagen

The story here is a complicated one. The German giant clearly is spending more than any competitor on electrification — more than $80 billion to bring out more than 50 BEVs by mid-decade. But its plans vary by brand. The flagship VW marque launched its first long-range all-electric model, the ID.3, in Europe last year, with the ID.4 SUV reaching U.S. showrooms in a matter of weeks. And there are plenty more coming, including the ID.Buzz microbus. But the company has not yet indicated if or when it would give up gas and diesel power with its anchor brand.

Audi

Audi RS e-tron GT - debut high angle

The new Audi RS e-tron GT is just the latest EV coming from the world’s automakers.

VW’s largest luxury division is another marque aggressively migrating to electric propulsion, just last month revealing the new e-tron GT sports car. There’s been no formal plan for eliminating gas or diesel but Audi officials have broadly hinted that could come within the next 10 to 15 years.

Bentley

Meeting future emissions and fuel-economy mandates will be difficult for luxury brands, especially ultra-premium marques known for large, high-performance products like Bentley. In a major move that caught almost everyone off guard, Bentley announced last December that it will offer only plug-based models by 2026, going entirely BEV by 2030.

Nissan

The 2021 Nissan Ariya is about the size of a Rogue SUV – but features the interior space of the bigger Murano.

As part of the broader Renault-Nissan-Mitsubishi Alliance, the Japanese marque battles it out for industry dominance for VW and Toyota. It was an early EV pioneer with the original Nissan Leaf. Now, after a decade delay, it is finally moving to electrify more of its line-up, the all-electric Ariya SUV launching for 2022. In January, Nissan said all products in “key markets” will use some form of electric propulsion by the “early 2030s.” This will include not only BEVs like Leaf and Ariya but also vehicles using the new e-Power range-extending hybrid system.

Toyota

This company, proud of its leadership in hybrid technology, has long been skeptical of pure electric propulsion. For now, it is committed to offering hybrid and plug-in versions of all its product lines by around mid-decade. Facing increased competition, as well as regulatory pressures, Toyota is readying a modest number of BEVs but could move fast, officials have hinted, if it sees EVs as inevitable. It has hinted this could happen by 2040. Significantly, it is investing heavily in next-generation solid-state batteries. It also wants to be a leader in hydrogen fuel-cell technology.

Hyundai Motor Group

The Hyundai Ioniq 5

The Hyundai Ioniq 5 is the company’s new all-electric sub-brand with a new design language.

The automaker is reserving space for internal combustion engines though, even here, it is moving towards hybrids and plug-ins. The Korean carmaker, which includes the Hyundai, Kia and Genesis brands, expects to have 23 all-electric models in global showrooms by 2025. A number of them will be sold through the new, battery-car sub-brand, Ioniq. It soon could announce a move entirely to Zero-Emission Vehicles. But, like Toyota, that would include both BEVs and hydrogen fuel-cell vehicles.

Ford

An early pioneer in electrification, Ford announced last month that it will offer only plug-in hybrids and pure battery-electric vehicles in Europe by mid-2026. It has yet to lay out plans for the U.S., China and other key markets but Ford is ramping up spending on battery programs and will launch some significant products over the next several years, including an all-electric version of the F-150 pickup. It’s off to a good start, the Mustang Mach-E winning honors as North American Car of the Year for 2021, while generating significant sales.

Volvo

Volvo C40 Recharge front

Volvo’s rolled out its second battery-electric model, the C40 Recharge.

The Swedish automaker and its Chinese parent Geely are making hefty investments in electrification. It launched its first long-range BEV, the XC40 Recharge, for 2021, and this month unveiled a second all-electric model, the S40 Recharge. Volvo had been planning on a mix of BEVs and plug-in hybrids but, by the end of the decade it will abandon those PHEVs and only sell BEVs.

Daimler/Mercedes-Benz

The leading global luxury brand is another brand moving aggressively into electrification while not quite ready to lock down a hard date to ban ICE technology. At the moment, that appears likely to happen before 2040. Mercedes already is moving in that direction with the launch of its EQ line-up. That sub-brand will cover a broad spectrum of sedans, SUVs and other body styles with products like the EQB and EQS coming out during the next several years. A significant development came with news that the high-performance AMG arm also will begin electrifying.

Smart

smart EQ fortwo

Smart was the first company to make the switch to an all-electric line-up with its fortwo.

Daimler’s city car brand became the world’s first to formally commit to switching from gas and diesel to all-electric propulsion back in 2018. The move is seen as a logical choice for the sort of buyers targeted by products like the little fortwo. The shift was already underway by the time the German parent decided to pull Smart out of the American market.

Stellantis

The merger of Fiat Chrysler Automobiles and France Groupe PSA instantly created the industry’s fourth-largest automaker. It left many questions lingering about what the newly created Stellantis might be planning for electrification. Brands like Peugeot and Citroen were adding BEVs and hybrids and are looking to accelerate the shift. The big uncertainty is on the old FCA side. That said, the Fiat brand is set to have 60% of its offerings either hybrid or fully-electric by the end of this year, and may push even further.

Maserati

Then there’s Maserati. The high-performance arm of the old Fiat Chrysler said last November the new Ghibli Hybrid is just the start of its electrification program. Last November, CEO Davide Grasso declared, “All our line-up will be electrified in the next five years.”

BMW Chairman Oliver Zipse with iX and i4

BMW Chairman Oliver Zipse revealed the new i4 alongside the iX — three months early.

BMW

Another early pioneer, with products like the i3 BEV and i8 plug-in sports car, BMW appeared to be debating strategy for a few years before launching two long-range all-electric models, the new iX and i4. And there are plenty more in the pipeline. But the near to mid-term strategy calls for a mix of hybrids and BEVs, which will generate 50% of BMW’s global sales by 2030, Chairman Oliver Zipse said last week.

Mini

The British-based Mini brand is a different story. Here, parent BMW isn’t wavering. This month it confirmed that Mini will become an all-electric brand by 2030 “in every region of the world.” That’s a fast changeover considering that the very first Mini BEV, the SE, just came to market this past year. Significantly, the next-generation Mini Countryman will be produced both in gas and all-electric versions when it comes to market shortly.

Jaguar Land Rover

The Jaguar I-Pace hastened the brand’s shift in to the “Reimagine” program.

The Jaguar side of the British carmaker got a jump on competitors like BMW and Mercedes with its I-Pace model. A second all-electric SUV is now in the works. And CEO Thierry Bollore last month said that JLR’s “Reimagine” program will see the Jaguar side go 100% BEV by 2025, well ahead of key competitors. Surprisingly, though, the BEV version of the flagship Jaguar XJ sedan has been scrapped. As for the Land Rover side, the company plans to retain a mix of electrified powertrains, though it believes battery-only models will deliver 60% of total sales volumes by 2030.

Plenty of startups

We’ve focused on mainstream U.S., European, Japanese and South Korean brands. Expect to see a number of Chinese marques to lay out all-electric strategies, as well. That will include market leaders like Volvo parent Geely. It also will include a long list of Chinese start-ups. According to analyst Michael Dunne, more than 100 potential EV entrants hope to get licensed by the Beijing government, alongside other recent startups. There are plenty of other EV wannabes in the U.S. and Europe, such as Rivian, Lucid, Bollinger and Lordstown Motors.

Then there’s the EV market’s 800-pound gorilla. Tesla continues to dominate the market, though it has begun losing ground to a few competitors. The Ford Mustang Mach-E took 12 points of market share away from Tesla in the U.S. in recent months. The Wuling microvan is outselling all Tesla models combined.

The real question is whether consumers will back all the investments in electrification. All battery-based models combined still account for barely 6% of global new vehicle sales, BEVs roughly 2%. But industry forecasters see big jumps coming, especially if regulators continue to lay out plans banning internal combustion engines.

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Teutonic Tesla: Volkswagen Now Building ‘Gigafactories’

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VW Group

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As much as we’ve criticized American luxury brands for emulating the Germans, we’ve failed to do the same for Volkswagen Group’s pathetic attempts at copying Tesla. That changes with Monday’s announcement that VW will assemble six “gigafactories” in Europe by 2030. Shared on “Power Day” — the company’s bastardized version of Tesla’s Battery Day — the plan is supposed to result in a production capacity of 240 GWh annually when completed and help VW reduce battery costs while also securing access.

It’s not a half-bad plan for a company entirely devoted to electrification, which is probably why Tesla follows a similar model using nearly identical terminology. Though, considering the absolute mess Volkswagen seems to have made of its EV transmission thus far, some might find it difficult to blame the automaker for looking at the competition and breaking out the notepad.

Others will be less sympathetic while acknowledging this is probably VW’s best play if it’s serious about EVs. 

Volkswagen is only in this mess for getting caught circumventing emissions by illegal means, specifically software that flubbed the test results of diesel models. While we’re happy to suggest the brand was placed in a difficult situation by being the first automaker to get majorly busted for skirting the nearly impossible to adhere to rules regarding modern diesel emissions, it was still being exposed to the same scrutiny as other manufacturers. But it went the coverup route before confessing and has responded by transmogrifying itself into a beacon of greenness as penance for its eco-crimes. Volkswagen became a “mobility company” overnight in 2016 — born again, so to speak — despite its product lineup showing its status as a relatively traditional automaker, often forcing us to take it at its word.

VW has endeavored to keep up appearances while sprinting full tilt toward widespread electrification. But the fruit of its labor haven’t always panned out. The company has had a terrible time with battery suppliers and most of the EVs delivered thus far aren’t offering the kind of ranges that would make them compelling choices. Digitizing its products has also resulted in software issues that helped stymie the launches of numerous vehicles. In some cases, it even resulted in incomplete vehicles coming to market.

These are issues most automakers are confronting as they collectively attempt to redefine the purpose of the automotive industry, and we’re now way past the point where the adage “if it ain’t broke, don’t fix it” would be useful. By now, most manufacturers are totally committed to a future where vehicles are electric, connected, and monetizing your data as often as possible. Volkswagen just seems to have dove in the quickest, suffered the worst for it, and is now in a situation where it absolutely has to make things work.

Hence the new “gigafactories” — which don’t seem a bad solution, if you can ignore the Tesla comparisons.

From Volkswagen:

The Group is pushing ahead at full speed with the development of production capacities in Europe in order to meet the increasing demand for battery cells. “Together with partners, we want to have a total of six cell factories up and running in Europe by 2030 thus guaranteeing security of supply”, explains [Chairman of the Board of Management of Volkswagen Group Technology] Thomas Schmall. The new factories are expected to produce cells with a total energy value of 240 GWh per year by the time they are finally completed. Volkswagen is therefore actively contributing to meet the targets of the European Union’s Green Deal. The first two factories will operate in the Swedish city of Skellefteå and in Salzgitter. In response to increased demand, Volkswagen has decided to refocus the previous plan in relation to cell production and concentrate production of its premium cells in the Swedish gigafactory “Northvolt Ett” in Skellefteå in collaboration with Northvolt. The production of these cells is set to commence in 2023 and will be expanded gradually to an annual capacity of up to 40 GWh.

Those capacities are annual and are supposed to cut battery costs by up to 50 percent once all synergies are accounted for. But we think the big get here is VW having a direct line on an essential component it’s had serious problems procuring in even modest quantities. These also help bring the automaker closer to its goal of making energy management a viable source of revenue. This again harkens back to Tesla. In 2019, Tesla CEO Elon Musk claimed that energy storage would gradually become a larger aspect of the business. The following year, he said that Tesla Energy would likely grow to be at least as big as its automotive aspirations.

Meanwhile, Volkswagen has repeatedly announced its role in the planned expansion of the public fast-charging network. Its latest release also said cooperation has been agreed to in Europe with some of the regions the energy companies, including BP, Iberdrola, and Enel. VW is plotting a course of staggered investments. As we’re not fortune tellers, we cannot predict how successful this strategy will be. But it does show that the company isn’t interested in taking half measures. And emulating the parts of Tesla that appear to be working makes it derivate and cringe-inducing, not stupid.

[Image: Volkswagen Group]

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