Tag Archives: Personalities

SEC Investigating VW Due to the “Voltswagen” Stunt

Voltswagen

The “Voltswagen” April Fool’s Day prank has led to an investigation by the SEC.

What started out as a “humorous” advertising and marketing ploy could land German automaker Volkswagen in serious trouble with the federal government.

The Securities and Exchange Commission (SEC) is apparently looking into VW’s “Voltswagen” marketing stunt to determine if it hurt company stock prices and may have broken any U.S. securities laws, according to German news outlet Der Spiegel.

The incident in question dates back to March 29. As a sort of early April Fool’s Day prank (and marketing ploy), VW “accidentally” released a rough draft of a press release declaring the company was going to change its name to “Voltswagen” as part of a larger effort to promote its ever-growing line-up of electric vehicles (EVs).

This action was picked up by the worldwide automotive press and on March 30 VW issued an official press release to several news outlets, including the Associated Press, confirming the leaked statement from the day before.

This action resulted in VW’s stock price going up. At one point it was 12.5% above its price before the whole incident.

SEC looking at jump in stock price

VW of America President Scott Keogh took responsibility for the poorly received April Fools’ prank that wasn’t on April 1.

This is what caught the attention of the SEC, taking what many considered a fairly unfunny publicity ruse to a possible federal offense.

After the April Fool’s stunt failed in the eyes of the media and the public, VW issued a press statement saying the releases were actually part of a larger tradition in which companies often issue prank statements.

This one just meant to also focus the world’s attention on VW’s growing EV portfolio.

But public statements that affect stock prices usually don’t get an “April Fools” immunity. An SEC investigation could result in charges against the company.

Several news organizations, including The New York Times and Reuters, have asked for a comment from VW. So far, the company has declined to issue one.

Just one of many VW legal scandals

This is not the first time VW has gotten into trouble for the way it conducts its business.

Oh those wacky Germans!! As quickly as it got here, VW took it away: Voltswagen is the company that never was.

In October 2015, as Volkswagen struggled to deal with its diesel emissions scandal, new data raised questions about whether the automaker properly reported death and injury claims to U.S. regulators during the past decade.

A study by the financial advisory firm Stout Risius Ross Inc., found that Volkswagen of America reported nine times fewer deaths and injuries than the average of the 11 largest automakers operating in the U.S. market. Significantly, VW reported less than half as many incidents as either Fiat Chrysler or Honda, both of which have been fined for underreporting their own death and injury data.

Back in September 2015, the EPA accused the German maker of using a so-called “defeat devices,” software designed to fool government emissions tests, on a variety of luxury models from the Audi and Porsche brands. The feds charged VW took steps to cover up excess emissions on 482,000 vehicles sold in the U.S. during a 7-year period.

The end result was VW paying billions of dollars in fines to various governments around the world. The company also faced numerous consumer lawsuits that further cost the company money.

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Lyft Sells Self-Driving Business Unit to Toyota for $500 Million

Lyft has been using the autonomous prototypes in the Las Vegas market.

Lyft Inc. sold its autonomous vehicle technology unit, Level 5, to Toyota Motor Co. for $550 million, following the lead of its rival, Uber Inc.

The company launched Level 5 in 2017 to build a self-driving system for its network of vehicles. The goal, ultimately, was to eliminate the need for drivers. The company grew to nearly 400 employees, but as Lyft continues to lose money overall, it needed to find ways to end its string of quarterly losses.

Not only will it get $550 million from Toyota, it will also stop funneling multiple millions of dollars into a development project with no finish line in sight for a payoff. Lyft gets $200 million immediately and the remaining $350 million will be paid in installments during the next five years.

Uber finalized a similar deal last fall, selling its autonomous vehicle unit called Advanced Technology Group to Aurora led by former Waymo chief Chris Urmson for $400 million.

Immediate financial relief

Lyft has provided 100,000 self-driving rides as part of its autonomous technology development.

The ride-hailing company said selling its Level 5 subsidiary puts it back on the path to profitability. First and foremost, it cuts $100 million of annualized non-GAAP operating expenses on a net basis, Co-founder and President John Zimmer noted in the announcement.

“Assuming the transaction closes within the expected timeframe and the COVID recovery continues, we are confident that we can achieve Adjusted EBITDA profitability in the third quarter of this year,” Zimmer said in a statement.

The company isn’t getting out of the robotaxi business. It’s already partnered with Motional and Waymo to develop self-driving tech and now it will just rely on that partnership to move toward autonomous vehicles. Working with the pair, Lyft’s already provided more than 100,000 self-driving rides in its vehicles in the last three years.

However, Lyft can now focus on what it can do best with autonomous vehicles by offering services such as routing, consumer interface and managing, and maintaining and cleaning partners’ autonomous vehicle fleets, which could mean added revenue, it said.

Uber made a similar choice

Lyft’s deal is similar to Uber’s move last December to sell its Advanced Technology Group, or ATG, to Aurora, the autonomous vehicle technology company founded by Google and Waymo veteran Chris Urmson. The deal came in at $400 million.

Uber CEO Dara Khosrowshahi noted after the sale of its ATG unit the company’s path to profitability had been shortened.

AVs were a critical component of the path to profitability by Uber, which now relies on part-time drivers or gig workers to ferry passengers, using its celebrated phone app. Uber invested huge sums in its internal AV project; however, was crippled in 2018 when one of its test vehicles struck and killed a pedestrian in Tempe, Arizona. It never really recovered.

Uber also ended up with a 26% ownership interest in Aurora on a fully diluted basis, the company said in a filing.

Aurora and Uber agreed to collaborate to launch self-driving vehicles on its ride-hailing and food delivery network. Uber is also working on building out its freight logistics platform but is not operating its own trucks at present.

The completion of the deal caused Uber’s CEO Dara Khosrowshahi to utter a familiar refrain to Reuters: “This essentially advances our path to profitability.” He said the deal should put the company on track for profitability by the end of this year, largely due to the fact Uber would no longer be investing vast sums of cash into ATG.

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Fiat Joins Electric Van Fray with New E-Ducato

Fiat E-Ducato for DHL

Fiat is getting into the electric van market with the new E-Ducato, and partnering with global logistics giant DHL.

It’s not just the light duty arena seeing a substantive increase in battery-electric offerings as the crowded commercial van market just got another competitor: the Fiat E-Ducato.

Stellantis, Fiat’s parent company, told the world it would move quickly to become competitive in the electric vehicle market once the merger of Fiat Chrysler Automobiles and Group PSA was complete. The deal was done at the end of 2020, and they’re making good on that promise.

The new E-Ducato steps into a very crowded field facing competition like the Mercedes e-Sprinter, Rivan’s new all-electric delivery van, GM’s BrightDrop offering and the king of the segment, Ford and its E-Transit model.

But it’s not just the big names looking to make inroads in the segment, Fiat’s competing with fringe players like Silicon Valley’s Canoo, Ohio’s Workhorse Group and the even smaller Arrival, which uses “microfactories,” ditching the traditional assembly line approach vehicle manufacturing.

The newest player

Fiat’s new E-Ducato starts at about $50,500, which puts it on par with most of its competition.

Ever-intensifying competition aside, the new E-Ducato is available right here — if here is Europe — and right now. It’s assembled at Fiat’s Atessa, Italy plant, although the electric powertrain will be install at the Mirafiori facility in Turin. No word on if or when a ProMaster version comes to the U.S., although the company did say other variants would follow.

Fiat says it’s comparable to a diesel in its performance levels. The motor puts out 122 horsepower and 206 pound-feet of torque, which should be plenty to get around town. Additionally, it can add another 62 miles of range in less than 30 minutes, Stellantis officials noted.

The E-Ducato offers two different battery options — 47 kWh and 79 kWh, best-in-class for installed electrical capacity. It offers four types of charging modes, although only three are available now. With a 47-kWh battery, it travels up to 145 miles. With a 79-kWh battery, it enjoys a range of about 230 miles.

“For the E-Ducato, we started from the idea of creating not only a ‘green’ vehicle, but also a complete mobility solution, characterized by versatility, reliability, efficiency and sustainability (at both an environmental and an economic level),” said Eric Laforge, head of the Fiat Professional brand, who’s leading charge into large electric vans.

Rivian delivery van for Amazon

Amazon and Rivian are expanding the use of the EV maker’s electric delivery van.

“In short, a working tool to build up your business while respecting the precepts of ecology, a model ready for every mission, uncompromisingly aiming to be the benchmark in the market and to be equipped with the same capabilities as vehicles with internal combustion engines. Its 400 configurations mean it can meet the needs of all professional operators, from freight fleets and construction companies to artisans and municipal service providers.”

Following a familiar path

Like many of the other competitors in the segment, Fiat’s got a real-world partner: DHL. The global delivery giant signed on to help build a better van five years ago, but the relationship intensified when the E-Ducato hit the drawing board.

Unsurprisingly, it will purchase E-Ducatos as part its commitment to electrify most of its last-mile delivery vehicles by 2030, and 60% of its overall fleet electrified. “This means I’m looking for something like 14,000 vehicles we’re gonna buy,” said Alberto Nobis, CEO of DHL Express Europe during the press conference. “We had an opportunity to build this vehicle to our specifications.”

A pre-production version of the BrightDrop EV600 van being tested by FedEx.

It’s unclear if Nobis was committing to buying 14,000 E-Ducatos or simply that many electrified vehicles. However, the partnership between DHL and Stellantis shows the importance of catering to the market.

Similarly Rivan worked with Amazon, which is also a major investor in the company, to create the electric vans it’s currently testing in several cities across the U.S.

Arrival and Workhorse are both working with UPS, GM is partnering with FedEx on its BrightDrop vehicles. Ford and Daimler haven’t announced formal partnerships yet, but they are the two largest players in the segment so getting input likely isn’t a problem.

The new E-Ducato starts at just under $50,500, which puts in the same league as the aforementioned E-Transit which starts at about $45,000.


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EV Interest on the Rise, But Purchases Coming When Prices Drop, Study Says

2019 Hyundai Kona EV charging

 

Interest in electric vehicle ownership continues to grow, but prospective buyers want prices to drop before they commit to buying one.

While EVs have been in the news a lot lately, consumer concerns about the cost of an initial purchase are a real thing.

Those worries came to light as part of a survey by OC&C Strategy Consultants, Reuters reported. Consumers around the world are much more interested in purchasing EVs than ever before, the study showed, but remain wary about the price of battery-powered cars, which are generally more expensive than their internal combustion engine counterparts.

The report shows that more than half of potential new-car buyers in Italy and France are interested in purchasing an EV. Numbers in the U.K. and the U.S. are even higher — 81% and 61%, respectively.

This problem is nothing new. U.S. News & World Report reported last year EVs are frequently more expensive up front than comparable gas-powered vehicles. “Sticker shock” can turn shoppers away from EVs, especially since initial prices are more widely considered than the overall cost to own.

But concerns about initial cost remain a barrier.

ChargePoint charging outlet

 

Automakers are preparing an overwhelming number of electric vehicles for U.S. consumers.

Of the consumers likely to buy an EV, 69% said they would not pay more than a $500 premium compared to a gasoline-powered car — an unlikely scenario without government subsidies.

Countries with purchase incentives have seen a faster uptick in EV sales and European countries have introduced several generous incentives.

Help might be on the way in the U.S.

President Joe Biden recently unveiled a $2.3 trillion infrastructure plan for the country. Included is a proposed $174 billion to promote U.S. EV manufacturing, sales and the development of infrastructure.

Part of the sales promotion part is to give EV buyers “point of sale” rebates and tax incentives to buy American-made EVs. This reflects the reality that consumers are still worrying about purchase costs.

And OEMs are also aware of the cost problem. One solution is to reduce the cost of EVs, and some are moving in that direction. GM spokesman Phil Lienert said that GM sees a lot of promising technological improvements that will really help reduce EV costs to the consumer.

 

GM showed of its third-generation global electric vehicle platform with its Ultium battery technology.

“Our third-generation EVs will use the Ultium platform,” Lienert said. “This is about 40% less expensive than the Bolt EV platform. We are working to get that number closer to 60% less expensive.”

And as production of EVs ramp up, economies of scale kick in, further reducing EV prices. But despite the dropping costs of batteries and EVs, it is believed that consumers still need incentives to buy more expensive electric cars.

To help with that, Biden plans to extend the current $7,500 federal tax credit, an amount that diminishes for vehicles built by automakers including Tesla and General Motors that already have sold more than 200,000 electric vehicles. Biden could eliminate that 200,000 ceiling as well as enhance incentives for EV buyers in disadvantaged communities.

Incentives matter

“EV buyers love their cars, even there are challenges along the way,” said Joel Levin, executive director of Plug In America, an EV owners advocacy group in February.

2021 Tesla Model Y blue

 

Already the top seller of EVs in the world, Tesla would definitely benefit from the reinstatement of the $7,500 tax credit for buying a battery-powered car.

The phase out of federal tax credits, said Levin. Both Tesla and General Motors no longer can offer the $7,500 incentives after hitting a Congressionally mandated sales threshold. Nissan and Ford are approaching the phase-out point, as well.

“It certainly hurts the market, especially for those who want to buy American,” said Levin.

While the upfront cost of purchasing an EV might be higher than an ICE car, there are other cost factors to consider.

Throughout a vehicle’s lifetime, the cost maintaining the typical vehicle powered by an internal combustion engine will add up to around 6.1 cents per mile, according to research by Consumer Reports. By comparison, BEV owners can expect to spend about 3.1 cents per mile. Surprisingly, the study found that maintaining a plug-in hybrid, such as the Toyota Prius Prime, can be even slightly less expensive, at 3 cents per mile.

“Electric vehicle owners don’t need a coupon to get half-off typical maintenance and repair costs from their dealer, it comes standard,” said Senior Transportation Policy Analyst Chris Harto, author of the study which is based on real-world data from Consumer Reports. “These savings are going a long way to offset the upfront costs for consumers.”

2021 Ford Mustang Mach-E front driving

 

The 2021 Ford Mustang Mach-E Premium is part of the wave of new EVs coming available.

Sell the concept, not individual concerns

GM spokesman Stuart Fowle said the company’s goal is to reach beyond early adaptors and tech nerds. To do that GM plans to launch 30 new EV models by 2025.

“I have two children,” Fowle said. “I need a car bigger than a Bolt but I don’t need one as big as a Hummer. Once you get a line-up that matches consumer needs, you can sell EVs.”

But selling EVs is not about going line by line and saying they are cheaper in the long run or easier to maintain or improving range, Fowle said. It’s about getting the public comfortable with the tech.

As more consumers see friends and neighbors drive EVs, a tipping point will be reached where people will feel left out if they don’t buy an EV.

“That day is coming sooner than many people think,” Fowle said.


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“Zoom Zombies” Are the Driving Dead

Zoom call

Too many of these could turn you into a zombie if you have to climb behind the wheel afterward.

If you’re one of the millions of Americans who have been working from home and spending hours a day in video meetings you might notice it can become difficult pulling your thoughts back together at the end of the day. And if you then have to climb behind the wheel that could prove deadly.

A new study raises concerns about “Zoom Zombies,” motorists who can’t fully focus on the road ahead after a day of videoconferencing. This may be one of the reasons why in 2020 U.S. highway deaths posted their biggest year-over-year increase in nearly a century.

“COVID-19 fundamentally changed the way we interact with our vehicles,” said David Timm, founder and CEO of Root Insurance, which raised concerns about Zoom Zombies in its annual Distracted Driving Awareness Survey. “As many abruptly shifted to a virtual environment, Americans’ reliance on technology dramatically increased along with their screen time, causing a majority of drivers to carry this distracted behavior into their vehicles.”

Covid-19 and the distracted driving pandemic

rollover crash

NHTSA estimates that more than 10% of highway deaths stem from distracted driving.

Distracted driving has become an increasingly serious problem as more and more motorists interact with smartphones and other technology while behind the wheel. Even before the COVID pandemic, the National Highway Traffic Safety Administration estimated that more than 10% of highway fatalities involved distracted driving. Preliminary analysis suggests that has gone up since last year’s lockdowns began.

The Roots study found 64% of the U.S. motorists it surveyed acknowledging they check their phones while driving. That’s up 2% from last year, and 6% from the 2019 Distracted Driving Awareness Survey. Meanwhile, 53% of the respondents said they check their phones within the first 15 minutes behind the wheel — a 9% jump from 2019 — when they should be trying to shift focus to driving.

Add the fact that drivers are downplaying the risks. The study found three in 10 drivers don’t see the risk of driving while using a mobile phone. That’s up from 24% just a year ago.

But the study raised another concern: even when motorists aren’t texting or chatting on their phones, they still might not be paying full attention to the job of driving.

Lexus Driving Disrupted distracted drivers

Younger drivers are more likely to have trouble concentrating on the road after engaging in some sort of video conference call.

The younger the driver, the worse the problem

Root reports that 54% of the 1,819 adult motorists it surveyed have had trouble concentrating on the road after making videoconference calls with Zoom, Microsoft Meet or some other software platform. The younger the driver, the worse the problem. For Gen Z motorists, 65% reported losing focus while driving, while it was 61% for millennials and 48% for Gen-Xers.

“The problem with distraction is huge and it’s not just checking e-mail or texting,” said Russ Rader, an executive with the Insurance Institute for Highway Safety. “There’s the risk of cognitive distraction, looking at the road while your thoughts are elsewhere. That zoning out may mean you don’t notice a dangerous situation soon enough to react.”

Whether you call them “Zoom Zombies” or “Zoombies,” the problem has gained widespread attention, and concern — especially when it comes to driving.

If it appears drivers has seemingly forgotten how to drive as pandemic-related restrictions eased, it’s because, well, they have.

“I think computer use, in general, can overload you,” especially after a series of videoconference meetings, said Joan Claybrook, a former NHTSA administrator and longtime auto safety advocate. “After you get into your car you may be operating on auto pilot.”

Driving skills have atrophied

That’s all the worse as we emerge from the pandemic, experts told TheDetroitBureau.com. During the last 12 months, most Americans have been driving less and even as roadways begin to look more crowded, “driving skills have atrophied for many people,” warns Sam Abuelsamid, principal auto analyst with Guidehouse Insights.

“It’s become harder to drive safely because you’re going to forget some of the skills you learned over time,” added Abuelsamid. “It’s not as easy as just jumping back on a bike.”

While he believes Zoom fatigue is “likely a contributor to the increase in highway fatalities,” how much it contributes is uncertain. What’s clear is that highway fatalities soared in 2020, even as motorists slashed the number of miles they drove.

Record surge in fatalities

Preliminary data indicated as many as 42,060 Americans were killed in motor vehicle crashes last year, the National Safety Council reported last month. That was an 8% increase from 2019. That surge occurred even though Americans drove a total of 2.83 trillion miles in 2020. That was a 13.2% decrease from the year before, marking the lowest level of driving by American motorists in two decades, reported the U.S. Federal Highway Authority.

Traffic fatalities rose in 2020, rising 8%, but the death rate, the number of deaths per miles driven, jumped 24% compared with 2019.

So, on a per mile basis, the death rate surged by 24% in 2020, the biggest year-over-year increase since 1924.

Why does “Zooming” take so much out of people? It’s not like sitting around a table for an in-person meeting. Key visual cues are absent, such as body language, while others can overwhelm, according to psychologist Sharon Parker, director of the Centre for Transformative Work Design.

They tend to be sharply focused, without the normal chit-chat and other interactions that come before — sometimes during — and after in-person meetings, Parker wrote. One result: participants come away struggling to interpret what actually happened rather than transferring attention to what comes next.

And that may extend beyond the work day to when you’re behind the wheel and should be focusing on the road ahead.


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Krafcik Leaves Waymo After Five Years as CEO

John Krafcik NADA 2018

Waymo CEO John Krafcik is way gone, announcing his departure and the company’s plans to move the current COO and CTO into the role of co-CEO.

Add “former” to the title of Waymo CEO John Krafcik, who announced today he’s left the company.

The former Hyundai Motor America chief spent five years heading up the autonomous vehicle subsidiary of Google, which, according to his farewell on LinkedIn, “was called ‘Chauffeur’ internally.”

Tekedra Mawakana and Dmitri Dolgov, of whom Krafcik said “having seen their brilliance, vision, and commitment in play for years — I assure you they are very well suited for this,” take over as co-CEOs of the Mountain View, Calif.-based AI-focused company. As is often the case with senior executives, Krafcik will stay on in an advisory capacity.

“So now, with the fully autonomous Waymo One ride-hailing service open to all in our launch area of Metro Phoenix, and with the fifth generation of the Waymo Driver being prepared for deployment in ride-hailing and goods delivery, it’s a wonderful opportunity for me to pass the baton to Tekedra and Dmitri as Waymo’s co-CEOs,” he wrote.

Next steps

Waymo co CEO Tekedra Mawakana

Waymo named former COO Tekedra Mawakana as its new co-CEO to replace Krafcik.

Krafcik didn’t offer many details what the future holds, although it could be that he’s uncertain himself. He said he and his wife, Leila, will take a “coupbatical,” which he described as “a refresh period where we look forward to reconnecting with old friends & family, and discovering new parts of the world.

“After that, we’ve got a few ideas for focus and contribution that we’ll flesh out together and share when the time is right. We’ve already relocated to Austin, Texas, and we look forward to seeing some of you there, or on our travels.”

Krafcik once headed up Hyundai’s U.S. operations, helping lead the brand through an image renaissance and a period of rapid growth. He even earned the “Automotive Executive of the Year” in 2013. However, his run there ended in late 2013 after the South Korean automaker declined to renew his contract — despite the accolade.

However, he quickly landed on his feet, taking over as CEO of TrueCar just as the automotive sales and data website was readying to go public. His tenure there was short, however, as he moved on to Waymo, then-Google’s self-driving car project, just a little more than a year later in September 2015.

Dynamic duo

Waymo coCEO Dmitri Dolgov

Waymo CTO Dmitri Dolgov joins Mawakana as co-CEO with Krafcik’s departure.

As for the company, Mawakana and Dolgov now step into new roles. Previously the COO and CTO respectively, they are described as having “complementary skill sets and experiences.” Due to the nature of their roles, they’re already accustomed to working together.

Dolgov, who started in autonomy as part of Stanford’s DARPA Urban Challenge team, joined the company in 2009, when it was still referred to as Google’s self-driving car project. Over time, his influence and responsibility grew. He became CTO late in 2016.

Mawakana, joined­­ Waymo as a policy lead. Prior to joining the company in 2017, she led global policy teams at eBay, AOL, Startec and Yahoo, after beginning her career as Washington, D.C.-based law firm Steptoe & Johnson LLP.


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Volts, er, Volkswagen’s April Fool’s Day Prank a Jolt to the System

Oh those wacky Germans!! As quickly as it got here, VW took it away: Voltswagen is the company that never was.

A lesson for wannabe pranksters: if you’re planning an April Fool’s Day joke, stick to April 1st.

That lesson apparently got lost in translation over at Voltswagen, er, Volkswagen headquarters when the company intentionally leaked an “internal document” on March 29 indicating it was planning to change its name as a way to highlight a dramatic, mega-billion-dollar shift to battery-electric vehicles.

Like so many others, automotive PR departments have often found ways to tweak the media on April 1 and the closer a supposed story hews to reality the better the joke — though news veterans have learned to tread cautiously with everything they see that day. VW’s gag, it seems, gained credibility because of the timing, even though it would have generated major skepticism had it come out two days later.

But “There will be no renaming of Volkswagen of America,” the company now says after receiving numerous angry calls from those fooled by the supposed name change — including, we will admit, TheDetroitBureau.com.

Good one, guys … good one

Volkswagen of America chief Scott Keogh, left, and VW AG CEO Herbert Diess share a laugh, knowing what was going to be unleashed on the U.S. media.

As readers will note, we did question whether this was part of a short-term marketing campaign, rather than a real, permanent name change. After all, other companies have taken similar steps. IHOP in 2018 announced it was becoming IHOB, a short-lived switch, it turned out, to promote the fact it offered more than just pancakes for breakfast.

Indeed, the stunt was intended to highlight the launch of the Voltswagen, er, Volkswagen ID.4, the carmaker’s first long-range battery-electric vehicle targeting the U.S. market. It began rolling into American showrooms this month.

“The alleged renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all,” said a statement from VW released the day after the rouse, 36 hours before April Fool’s Day.

The right amount of credibility for a fake release

The thread of credibility was, in fact, there for at least a short-term use of the name Voltswagen. The German company is going all-in on electrification, committing to spend more than $80 billion to bring at least 50 all-electric models to market by mid-decade. Its high-line Bentley brand will only sell battery-electric vehicles by 2030 and while the flagship VW brand hasn’t committed to going completely BEV, global CEO Herbert Diess has strongly hinted that is in the works.

VW ID.4 driving

Volkswagen has designated $86 billion to bring more than 50 EVs to market in the next few years, including the ID.4.

“We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car,” said the fake VW release, purportedly quoting Scott Keogh, president and CEO of Volkswagen of America.

VW already did adopt a new name for its electric vehicles. They are being grouped together under the ID banner. An all-electric hatchback, the ID.3, went on sale in Europe last year. Other models are coming, including the ID.Buzz, a modern, battery-powered take on the legendary VW Microbus.

Volkswagen isn’t alone, one rival German automaker marketing its BEVs through the new Mercedes-EQ marque, another opting to call its electric models BMW i. And Hyundai just launched a new battery-car sub-brand called Ioniq.

VW’s reaching out to promote its electrification efforts shouldn’t be surprising. The automaker’s global CEO Herbert Diess declared a goal of becoming the world’s leading EV manufacturer, his goal to “overtake” today’s top seller, Tesla.

Whether the Voltswagen stunt will short-circuit the launch of the ID.4 isn’t certain. But wary journalists are likely to be far less willing to get charged up the next time a VW press release arrives.


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These Automakers Now Plan an All-Electric Future

The debate about whether or not automakers will shift to electric vehicles has seemingly changed to when the change will occur.

The age of the internal combustion engine is coming to a close — or so you might think considering the latest headlines.

A growing number of countries and regions have laid out plans to ban gas and diesel engines, Great Britain recently moving its ban up to 2030. California wants to ban internal combustion engine sales by 2035.

While automakers have traditional resisted regulatory requirements, the industry is actually taking the lead, in many cases. At least 10 have laid out plans to fully electrify their product lines. Some, including General Motors, intend to switch to 100% zero-emission vehicles — which can include battery-electric, as well as hydrogen fuel-cell vehicles. Others plan a mix of BEVs and hybrids.

Here’s a look at where things stand today — though you can expect to see even more news in the next year or two, other manufacturers hinting they may follow.

General Motors

The GMC HUMMER EV is designed to be an off-road beast, with all-new features developed to conquer virtually any obstacle or terrain.

The world’s fifth-largest automaker by sales — demoted one spot after the recent formation of Stellantis — is the largest manufacturer laying out plans to go 100% battery electric. The company has been accelerating plans and now expects to have 30 BEVs in global showrooms by 2025, while banning ICE power entirely a decade later. The rollout is just gaining momentum but the Hong Guang Mini EV GM is building with Chinese partners Wuling and SAIC is now the world’s best-selling BEV. Significantly, the flagship Cadillac brand will be first to go 100% electric by 2030, officials revealed.

Volkswagen

The story here is a complicated one. The German giant clearly is spending more than any competitor on electrification — more than $80 billion to bring out more than 50 BEVs by mid-decade. But its plans vary by brand. The flagship VW marque launched its first long-range all-electric model, the ID.3, in Europe last year, with the ID.4 SUV reaching U.S. showrooms in a matter of weeks. And there are plenty more coming, including the ID.Buzz microbus. But the company has not yet indicated if or when it would give up gas and diesel power with its anchor brand.

Audi

Audi RS e-tron GT - debut high angle

The new Audi RS e-tron GT is just the latest EV coming from the world’s automakers.

VW’s largest luxury division is another marque aggressively migrating to electric propulsion, just last month revealing the new e-tron GT sports car. There’s been no formal plan for eliminating gas or diesel but Audi officials have broadly hinted that could come within the next 10 to 15 years.

Bentley

Meeting future emissions and fuel-economy mandates will be difficult for luxury brands, especially ultra-premium marques known for large, high-performance products like Bentley. In a major move that caught almost everyone off guard, Bentley announced last December that it will offer only plug-based models by 2026, going entirely BEV by 2030.

Nissan

The 2021 Nissan Ariya is about the size of a Rogue SUV – but features the interior space of the bigger Murano.

As part of the broader Renault-Nissan-Mitsubishi Alliance, the Japanese marque battles it out for industry dominance for VW and Toyota. It was an early EV pioneer with the original Nissan Leaf. Now, after a decade delay, it is finally moving to electrify more of its line-up, the all-electric Ariya SUV launching for 2022. In January, Nissan said all products in “key markets” will use some form of electric propulsion by the “early 2030s.” This will include not only BEVs like Leaf and Ariya but also vehicles using the new e-Power range-extending hybrid system.

Toyota

This company, proud of its leadership in hybrid technology, has long been skeptical of pure electric propulsion. For now, it is committed to offering hybrid and plug-in versions of all its product lines by around mid-decade. Facing increased competition, as well as regulatory pressures, Toyota is readying a modest number of BEVs but could move fast, officials have hinted, if it sees EVs as inevitable. It has hinted this could happen by 2040. Significantly, it is investing heavily in next-generation solid-state batteries. It also wants to be a leader in hydrogen fuel-cell technology.

Hyundai Motor Group

The Hyundai Ioniq 5

The Hyundai Ioniq 5 is the company’s new all-electric sub-brand with a new design language.

The automaker is reserving space for internal combustion engines though, even here, it is moving towards hybrids and plug-ins. The Korean carmaker, which includes the Hyundai, Kia and Genesis brands, expects to have 23 all-electric models in global showrooms by 2025. A number of them will be sold through the new, battery-car sub-brand, Ioniq. It soon could announce a move entirely to Zero-Emission Vehicles. But, like Toyota, that would include both BEVs and hydrogen fuel-cell vehicles.

Ford

An early pioneer in electrification, Ford announced last month that it will offer only plug-in hybrids and pure battery-electric vehicles in Europe by mid-2026. It has yet to lay out plans for the U.S., China and other key markets but Ford is ramping up spending on battery programs and will launch some significant products over the next several years, including an all-electric version of the F-150 pickup. It’s off to a good start, the Mustang Mach-E winning honors as North American Car of the Year for 2021, while generating significant sales.

Volvo

Volvo C40 Recharge front

Volvo’s rolled out its second battery-electric model, the C40 Recharge.

The Swedish automaker and its Chinese parent Geely are making hefty investments in electrification. It launched its first long-range BEV, the XC40 Recharge, for 2021, and this month unveiled a second all-electric model, the S40 Recharge. Volvo had been planning on a mix of BEVs and plug-in hybrids but, by the end of the decade it will abandon those PHEVs and only sell BEVs.

Daimler/Mercedes-Benz

The leading global luxury brand is another brand moving aggressively into electrification while not quite ready to lock down a hard date to ban ICE technology. At the moment, that appears likely to happen before 2040. Mercedes already is moving in that direction with the launch of its EQ line-up. That sub-brand will cover a broad spectrum of sedans, SUVs and other body styles with products like the EQB and EQS coming out during the next several years. A significant development came with news that the high-performance AMG arm also will begin electrifying.

Smart

smart EQ fortwo

Smart was the first company to make the switch to an all-electric line-up with its fortwo.

Daimler’s city car brand became the world’s first to formally commit to switching from gas and diesel to all-electric propulsion back in 2018. The move is seen as a logical choice for the sort of buyers targeted by products like the little fortwo. The shift was already underway by the time the German parent decided to pull Smart out of the American market.

Stellantis

The merger of Fiat Chrysler Automobiles and France Groupe PSA instantly created the industry’s fourth-largest automaker. It left many questions lingering about what the newly created Stellantis might be planning for electrification. Brands like Peugeot and Citroen were adding BEVs and hybrids and are looking to accelerate the shift. The big uncertainty is on the old FCA side. That said, the Fiat brand is set to have 60% of its offerings either hybrid or fully-electric by the end of this year, and may push even further.

Maserati

Then there’s Maserati. The high-performance arm of the old Fiat Chrysler said last November the new Ghibli Hybrid is just the start of its electrification program. Last November, CEO Davide Grasso declared, “All our line-up will be electrified in the next five years.”

BMW Chairman Oliver Zipse with iX and i4

BMW Chairman Oliver Zipse revealed the new i4 alongside the iX — three months early.

BMW

Another early pioneer, with products like the i3 BEV and i8 plug-in sports car, BMW appeared to be debating strategy for a few years before launching two long-range all-electric models, the new iX and i4. And there are plenty more in the pipeline. But the near to mid-term strategy calls for a mix of hybrids and BEVs, which will generate 50% of BMW’s global sales by 2030, Chairman Oliver Zipse said last week.

Mini

The British-based Mini brand is a different story. Here, parent BMW isn’t wavering. This month it confirmed that Mini will become an all-electric brand by 2030 “in every region of the world.” That’s a fast changeover considering that the very first Mini BEV, the SE, just came to market this past year. Significantly, the next-generation Mini Countryman will be produced both in gas and all-electric versions when it comes to market shortly.

Jaguar Land Rover

The Jaguar I-Pace hastened the brand’s shift in to the “Reimagine” program.

The Jaguar side of the British carmaker got a jump on competitors like BMW and Mercedes with its I-Pace model. A second all-electric SUV is now in the works. And CEO Thierry Bollore last month said that JLR’s “Reimagine” program will see the Jaguar side go 100% BEV by 2025, well ahead of key competitors. Surprisingly, though, the BEV version of the flagship Jaguar XJ sedan has been scrapped. As for the Land Rover side, the company plans to retain a mix of electrified powertrains, though it believes battery-only models will deliver 60% of total sales volumes by 2030.

Plenty of startups

We’ve focused on mainstream U.S., European, Japanese and South Korean brands. Expect to see a number of Chinese marques to lay out all-electric strategies, as well. That will include market leaders like Volvo parent Geely. It also will include a long list of Chinese start-ups. According to analyst Michael Dunne, more than 100 potential EV entrants hope to get licensed by the Beijing government, alongside other recent startups. There are plenty of other EV wannabes in the U.S. and Europe, such as Rivian, Lucid, Bollinger and Lordstown Motors.

Then there’s the EV market’s 800-pound gorilla. Tesla continues to dominate the market, though it has begun losing ground to a few competitors. The Ford Mustang Mach-E took 12 points of market share away from Tesla in the U.S. in recent months. The Wuling microvan is outselling all Tesla models combined.

The real question is whether consumers will back all the investments in electrification. All battery-based models combined still account for barely 6% of global new vehicle sales, BEVs roughly 2%. But industry forecasters see big jumps coming, especially if regulators continue to lay out plans banning internal combustion engines.

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NHRA Eyes Expansion of EV Drag Racing

Ford Cobra Jet

Ford electrified the dragstrip last year with its battery-powered Mustang Cobra Jet.

Talk drag racing and you’ll likely to think of flame-spitting funny cars and supercharged muscle cars flying down the quarter-mile. But, if the NHRA has its way, the sport will soon see an “expansion of electric vehicle racing.”

Battery technology is expected to revolutionize the automotive market during the next 10 to 15 years, so it should be no surprise it’s starting to transform the world of motorsports, as well. There are already a number of electric race series, including Formula A. Several manufacturers have developed high-performance drag racers like the Ford Mustang Cobra Jet. While they might not make the ground tremble like a classic funny car, electric dragsters soon could become a common sight.

“It’s certainly no secret that electric vehicles are becoming more and more popular with consumers, and the technology associated with them continues to move forward at a rapid pace. At NHRA, we are eager to keep pace with the latest developments in EV technology,” said Ned Walliser, the National Hot Rod Association’s vice president-competition.

“Big Daddy” sets a record

Swamp Rat 38

“Big Daddy” Don Garlits set a record of over 189 mph in his Swamp Rat 38 battery dragster in 2019.

It’s not like battery-powered racers haven’t shown up at the drag strip before. There are a growing number of drivers rolling up to the “Christmas tree,” the light pole used to start a race, in something battery powered. And they’ve had some of the most famous NHRA drivers behind the wheel.

“Big Daddy” Don Garlits, one of the most famous drag racers ever, set a record run of 7.235 seconds, passing through the quarter-mile traps in at 189.04 mph in his Swamp Rat 38 on July 20, 2019. Last year, Steve Huff not only took the crown away but managed to become the first to charge through the 200 mph barrier at the Tucson Dragway. His Current Technology 2.0 managed to hit 201.07 mph in the quarter-mile, with an elapsed time of 7.52 seconds on May 14, 2020.

Huff’s racer used two customized motors making 2,400 horsepower, drawing power from specially built 800-volt lithium-polymer batteries.

Automakers join the (drag) race

Chevrolet eCOPO

Chevrolet also weighed in with its all-electric e-COPO Camaro in 2019.

While those record setters were produced by private teams, automakers have been moving into motorsports more aggressively each year. Formula E now features teams sponsored by some of the world’s most prestigious manufacturers. And some are pushing out onto the dragstrip, as well.

The 2019 Winternationals at the Lucas Oil dragstrip in Indianapolis got what NHRA at the time described as “a glimpse of drag racing’s future. To celebrate the 50th anniversary of the original COPO Camaro project, Chevrolet rolled out the one-off e-COPO. The modified muscle car replaced its V-8 with a twin-motor drivetrain punching out 760 hp and 651 lb.-ft. of torque and drawing power from an 800-volt battery pack.

Ford tried to one up its longtime rival with the debut last April of the 1,400-hp Mustang Cobra Jet.

“Ford has always used motorsport to demonstrate innovation,” Dave Pericak, Global director, Ford Icons, said at the debut of the Cobra Jet. “Electric powertrains give us a completely new kind of performance and the all-electric Cobra Jet 1400 is one example of pushing new technology to the absolute limit. We’re excited to showcase what’s possible in an exciting year when we also have the all-electric Mustang Mach-E joining the Mustang family.”

NHRA wants to be “a leader, not a follower”

The NHRA is setting up a series of meetings to discuss electric drag racing opportunities, reaching out to automakers, race car companies and others. The first is set to take place at the Amalie Motor Oil NHRA Gatornationals at Gainesville Raceway, March 12-14.

The NHRA has ‘no intentions of abandoning” the sort of petrol- and alcohol-powered drag racers that have built up its loyal fan base, Walliser said, adding, “When it comes to drag racing electric vehicles, we want NHRA to be the leader, not a follower.”

It will need to move fast considering that electrified vehicles – in all their various forms – are showing up in numerous traditional race series, like Formula One, and on legendary track like Le Mans. NASCAR will debut hybrid power in 2022. And the list of dedicated, all-electric race series is growing. Formula E launches a companion series, Extreme E, this year.

“I think (all auto racing series) will have to go electric or they will have no relevance,” Formula E organizer Alejandro Agag said during an interview with TheDetroitBureau.com.


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First Look: 2022 BMW M5 CS

BMW rolled out its 2022 M5 CS sedan offering fans impressive mix of power and luxury.

For those looking for a balanced blend of power and luxury, the BMW M5 has long been a top pick. Now, the Bavarian automaker is set to push things to new extremes, at least on the performance front, with the introduction of the 2022 M5 CS.

The limited-edition “super sedan” will punch out a solid 627 horsepower and 553 pound-feet of torque, making it the most powerful production vehicle BMW has ever brought to market. And that’s only part of the story.

By putting a premium on lightweighting and traction enhancement, BMW aims to ensure all that power goes to the pavement. That means a factory rated top speed of 190 mph, and a 0-60 launch time of 2.9 seconds.

(BMW wants to double EV sales this year.)

The new M5 CS is the most powerful sedan ever introduced by the Bavarian automaker.

“The new limited production super sedan builds on the immensely capable M5, itself recently updated for model year 2021, by delivering more power, greater performance, lighter weight and exclusive interior appointments making the new M5 CS truly a one-of-a-kind vehicle in its class,” the automaker blared in a news release introducing the 2022 performance sedan.

The heart of this beast is BMW’s S63 4.4-liter M TwinPower twin-turbocharged V-8. It makes 10 more hp than the marque’s previous record setter, the M5 Competition model. And the CS sedan’s torque band is wider, as well.

Credit improvements to the powertrain’s high-pressure direct injection and liquid-to-air intercooling for both turbos and oil system. That, the automaker claims, will allow the M5 CS to pose a formidable challenge both on the street, as well as on the track.

Power is fed through an 8-speed M Steptronic transmission into a performance-enhanced version of BMW’s xDrive all-wheel-drive system. The rear-biased AWD package is aided by an electronically controlled clutch and Active M Differential.

“The driver can select from three xDrive modes including 4WD, 4WD Sport and 2WD,” added BMW. “The Dynamic Stability Control system can be adjusted between three settings to further enhance driver control – DSC ON, MDM (M Dynamic Mode) and DSC OFF.”

Improvements to the powertrain’s high-pressure direct injection and liquid-to-air intercooling for both turbos and oil system make a massive difference.

The bump in horsepower is only one step BMW took to enhance performance, however. The 2022 BMW M5 CS also makes extensive use of CFRP and other lightweight materials. All told, the automaker shaved off a full 220 pounds compared to the older M5 Competition model which, in turn, helped reduce 0-60 times by 0.2 seconds. It’s a modest number but can add up to a big win on the track.

(BMW rolls down the top with new 4 Series convertible.)

The performance experience is further enhanced, BMW explains, by the M Sound system which changes the exhaust note depending upon the sedan’s driving mode, such as Sport and Sport+. The settings also adjust various vehicle settings, including the reconfigurable gauge cluster and Head-Up display. In Sport mode, for example, the tach, digital speed, gear and shift lights are displayed in the center of the cluster, along with coolant temperature, tire pressure and G-forces.

To further enhance driving dynamics, the CS chassis and suspension have been revised, with engine mounts and springs now stiffer than the M5 Competition Package, and a ride height lowered by 0.2 inches.

The M Sound system which changes the exhaust note depending upon the sedan’s driving mode, such as Sport and Sport+.

To scrub off speed, meanwhile, the M5 CS features standard carbon ceramic brakes with red six-piston front calipers and a single-piston rear floating caliper. The package is a full 51 pounds lighter than the M Compound brakes used in the M5 Competition model.

Visually, the 2022 BMW M5 CS features a CFRP roof and hood, front splitter, mirror caps, rear diffuser and rear spoiler.  There’s also a gold bronze finish to the familiar BMW kidney grille surround. The CS also gets 20-inch forged light alloy wheels shod, BMW notes with “20-inch M forged Y-spoke wheels – 9.5 J x 20 in front and 10.5 J x 20 in the rear. Pirelli P Zero Corsa performance tires are available as a no cost option and make full use of the M5 CS’s enhanced handling capabilities.”

The CS is the first M5 set up specifically for four passengers, with carbon sport seats up front and twin buckets in the rear.

The cabin is outfitted in special Alcantara and black merino leather with distinctive BMW M tri-color stitching.

(BMW gives its vaunted M3 and M4 models a complete makeover.)

Production is set to begin in March and the 2022 BMW M5 CS will carry an MSRP of $142,000 plus $995 in delivery fees.


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