A rendering of the 2021 North American International Auto Show reveals a new feature: a chance for visitors to test drive new vehicles. It will now be a fall show.
The North American International Auto Show for 2021 is moving from its projected June date to now late September in what organizers are calling a “reimagined indoor and outdoor show.”
Public days for the show will now be Sept. 28 – Oct. 9, 2021 with the media preview and other events actually kicking off Sept. 24. Organizers say the NAIAS will be a “fall show going forward.”
The annual event was previously held in early January, but due to competition with other auto shows and the Consumer Electronics Show held just prior, organizers elected to move the event to mid-June to give themselves some breathing room while coinciding with a slew of other auto-related events in the Detroit area during that time like the Detroit Grand Prix and the Woodward Dream Cruise.
(“Whichever way is necessary,” the Detroit Auto Show will be back in 2021, organizers say.)
There were some who were unhappy with those new show dates, although grumbling was kept to a minimum. However, the auto show schedule has been thrown into chaos due to the COVID-19 pandemic and shows have been shifting to new dates or cancelling altogether as everyone tries to made due the best they can.
“We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change,” NAIAS Executive Director Rod Alberts said in a statement.
That uncertainty apparently provided some time for reflection — and change. NAIAS officials say the show “is teed up to be a global powerhouse of current product and next-generation mobility combined with immersive brand activations and product engagement for both the international media and the public.”
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